Website Traffic Value Calculator — What Is Your Organic Traffic Worth?
Organic search traffic has real value relative to equivalent PPC costs. This calculator computes what your organic traffic would cost if purchased via paid Google Ads bids. 🌐 Traffic Value Calculator Monthly Organic Sessions Average Keyword CPC ($) Organic CTR (%) Calculate Traffic Value Monthly Traffic Value (USD) Estimated Clicks Annual Traffic Value How to Use This Calculator (Step-by-Step) Enter monthly organic sessions from Search Console. Input average target keyword CPC from Keyword Planner. Provide organic click-through rate estimates. Click Calculate to view monthly and annual value. The Formula & Math Behind the Calculations Traffic value represents equivalent Google Ads acquisition budgets: Equivalent Clicks = Sessions * CTR % Monthly Traffic Value = Equivalent Clicks * Average Keyword CPC Annual Traffic Value = Monthly Traffic Value * 12 Pro Tips & Optimization Strategies Target high-CPC informational keywords in your blog cont...